Ever since the release of the first iPhone, more and more phone manufacturers are
chiming in to create their own phone variants. Two of the most popular mobile phone
operating systems populate these devices, with Apple having sole propriety of Apple
products, while everything else makes use of the Android operating system.
With that being said, one thing is clear: more and more people are now using mobile
devices more than ever before. That is because of the proliferation of affordable
smartphones and tablets and the fact that pretty much everything can be done on the
What does this mean for small business owners? It means that mobile app development
should be one of the primary focus of a small business owner simply because of the
opportunities that are present if you have a mobile app for your business needs.
In today’s article, you will find out some ways in which mobile apps can benefit small
One of the best business strategies that business owners must follow in this day and
age is to have a business website in conjunction with having a mobile app. That is
because they are actually complementary to each other.
You see, a mobile app, when designed properly, can actually help increase web traffic
towards your business website. Whether or not they decide to use your website to get a
hold of your products or services will depend on your consumer.
In fact, you can also implement the same level of functionality to your mobile app as
well. This means that they, too, can order what you are offering from within the app
Your mobile application can actually be used as a means of marketing and promotion.
You see, you can include features such as in-app messaging or push notifications that
will send timely messages to your potential customers to let them know about any new
products and services.
Back in the day, you will have to spend exuberantly just to make sure that you get your
message across, but that is no longer needed thanks to mobile applications.
3. Improves Sales
What do you think is one of the major limitations of a physical, brick-and-mortar store?
Well, time. You see, these stores only open at specific periods of time during the day
which means that some of your customers may not be able to buy your products simply
because they are not able to catch the cut-off period.
With a mobile application, you can cater to your customers’ needs simply because they
can place an order at any time. Even if you only stop your business operations at, say, 5
PM local time, you can still get their orders and deal with them the next day.
4. Easy Referrals
Any business mobile app should include social media integration so that it will be much
easier for their customers to share your services to their friends and family.
That is because most of your customers are using social media and you are missing out
on a huge opportunity if you do not include social media buttons right in your app.
A mobile app can also increase inbound traffic to your website which means that
increased exposure would lead to improving SEO for your business website.