Typography is a crucial aspect of brand communication. At this day and age, user attention spans are very short, and the screen sizes they are using are extremely small. When good typography is used, they wouldn’t have a hard time reading content. Everything would be legible and readable.
What is the difference between legibility and readability?
Knowing the significance behind these concepts will empower you to the make the most out of your web design. With amazing readability and legibility, you can build a website that your audiences will appreciate. What follows is better user experience that can improve your website’s conversion rate.
Legibility versus Readability
Readability is how easy people can understand and read your website’s written copies. It all depends on the sentence structures and difficulty of your chosen words. Good readability comes with much simpler sentences and words. Every statement should be easy to consume.
If you think that your website contains words which are difficult to understand, try revising it. Use simpler synonyms, and make your sentences a lot shorter. Readability also relies on how the typeface would look to readers. Focus on providing the right font style, font size, line height and line length.
Legibility’s definition is a lot narrower. It determines how your audience can recognize the characters in your online articles. It is usually analyzed through user testing, and evaluating people’s words-every-minute reading speed.
Legibility and Readability: The Components
- Point size
- Font style
- Serif or sans serif
- Character shape
- Line length
- Leading/Line spacing
How can you make your website’s typography work better?
Make typography readable by:
- Use active voice when writing
- Focus on 6th– to 8th-grade reading level
- Avoid jargon, and use much simple words and conversational language
- Chunk your content into much shorter paragraphs
- Include images to break up your copies
Make typography legible by:
- Use a generous font size
- Choose a neat, minimalist font style, with no fancy features
- Make sure that there’s high contrast between the page’s copies and background color
- Use a plain color background, not a patterned one